Welcome To WRL Impex

The brand White Rose London started its footsteps in the year 2015. From that moment on, our company has been striving to provide a stunning and contemporary range of sleepwear for women with unparalleled quality blended with comfort which aims to help our customers for creating their dream nightwear wardrobe.

It is a venture initiated by a group of three friends, who moved to Australia but held on to their roots and share similar vision and interests. One of us comes from a textile manufacturing, family-business background and this heirloom with business-acumen has inspired the trio to establish this company.

Our label is inspired by the concept of relaxation meets style. We want our customers to stay effortlessly comfortable and look great while they slide into slumberland or just lounge around. Crafted from Plush and eco-friendly cotton fabric, our nightwear has fine tailoring and filled with fun patterns. We provide quality simple yet chic nightdresses that come along with a sleeping eye-mask.

Since our launch, we have successfully marked our presence in 7 cosmopolitan areas spread across the globe while meeting the international trends that satisfy the needs of consumers as well. With a team that has substantial experience and expertise of over 20 years, we know what it takes to make a woman feel confident and beautiful even when she is about to say goodnight. Through all this time, we have grown and emerged to be a leading and trusted brand among our clientele.

Our sleepwear collection is designed in-house, available on our online store based in Australia which ships worldwide. White Rose London is passionate to create and deliver a variety of cozy and comfortable feminine designs, which are a perfect fit and suitable for all body shapes and sizes, with an assurance of merging pretty with practical.